Creating Facebook Content That Tops the News Feed

November 27th, 2018

Written by Kayla Klein, account executive, Moxie + Mettle Facebook kicked off 2018 with a major announcement that gave people hope for the new year and publishers anxiety. The announcement, titled, “Bringing People Closer Together,” detailed the platform’s new commitment to encouraging meaningful interactions between friends and family. “As we roll this out,” Mark Zuckerberg,… Continue…

Social Media: Gathering Audience Insights at the Touch of a Button

October 21st, 2018

Written by Kayla Klein, account executive, Moxie + Mettle Once upon a time, the most effective way to gather audience insights wasn’t very efficient at all. Think market research campaigns that spanned months or email surveys that solicited an impressive 4 percent participation rate. Brands that know every aspect of their target audience outperform their… Continue…

Where to Pitch Your Story After You’ve Landed the Feature Headline

August 21st, 2018

Written by Kayla Klein, account executive, Moxie + Mettle You’ve landed a feature story in your dream publication, but now, nobody’s biting on your pitch. Often, once one top-tier publication covers a story, it’s old news. Nobody wants to be second in line, and unless you change up your story, you might continue throwing mud… Continue…

Don’t Let a ‘Brilliant’ PR Strategy Blind You

February 5th, 2016

The importance of having both strategy and execution covered on your communications team can never be understated. Over the years, we’ve worked with some highly regarded PR and marketing strategists. They dazzled executives with grand ideas promising to elevate brand awareness among stakeholders in a way they would never forget. But those strategists couldn’t execute… Continue…

Guest Blog: How to Create Amazing and Engaging Content

November 30th, 2015

By Chris Deardorff The other day I was grabbing coffee with an entrepreneur and he asked me, ‘what makes great marketing?’ I won’t lie, as a marketer, that’s a pretty big question and not an easy one to answer. When I took a moment to think about it though, I realized one simple answer: content…. Continue…

A Launch is Just the Beginning: 5 Ways to Keep the PR Momentum Going

November 17th, 2015

When it comes to strategic planning for product or company launches, some marketers focus their efforts on the activities leading up to the launch. While the lead up is critical for success, post-launch activities are equally important. Oftentimes, marketers breathe a huge sigh of relief on launch day and return to their day-to-day activities. However,… Continue…

3 Key Ways to Foster Public Relations Success

October 28th, 2015

When executed properly, public relations makes a profound and measurable improvement on brand identity and helps to feed the lead generation funnel. But when PR fails, valuable marketing dollars are simply wasted. Having worked both for PR firms and in-house where I hired and managed external PR agencies, I have experienced my share of stellar… Continue…

What’s Trending in the Business Marketing World?

October 14th, 2015

Key Takeaways from the 2015 BMA Regional Conference Last month’s Business Marketing Association’s Regional Conference was chock full of interesting trends and statistics that are infiltrating the marketing world. As marketers, we know we need to be creative all of the time and look for new ways to connect with people. It’s also important to… Continue…

PR Isn’t Rocket Science so Why is it so Hard to Understand?

October 7th, 2015

Last week I went to a few sessions of Denver Startup Week. As a communicator and a quasi entrepreneur, I was excited to participate. What I got out of the handful of sessions that I attended was more about what was missing than anything that was actually presented. The big take-away for me was the… Continue…

When it Comes to PR Link Strategy, Relevancy Trumps Quantity

September 23rd, 2015

As consumers of news and information, we see more and more links within text. Some links take us to previously published articles that shed more light on a particular topic within an article. Other links take us to completely irrelevant pages. The latter is annoying at best and, personally, it makes me leery of clicking… Continue…

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