When executed properly, public relations makes a profound and measurable improvement on brand identity and helps to feed the lead generation funnel. But when PR fails, valuable marketing dollars are simply wasted.

When it comes to strategic planning for product or company launches, some marketers focus their efforts on the activities leading up to the launch. While the lead up is critical for success, post-launch activities are equally important.

Over the years, we’ve worked with some highly regarded PR and marketing strategists. They dazzled executives with grand ideas promising to elevate brand awareness among stakeholders in a way they would never forget. But those strategists couldn’t execute their vision... at all.